Sr. Web Analytics Developer
$111,657–$157,405 year
On-siteLos Angeles, California, United States
Job Summary
Architect and lead end-to-end tagging and tracking strategy across AXS digital properties, developing, testing, and deploying tags, triggers, and variables through Adobe Data Collection. Provide day-to-day management of data collection integrity, including evaluation, QA, and optimization, while serving as the primary analytics liaison with internal stakeholders to orchestrate data collection aligned with business needs. Build data feeds and pipelines from core collection systems like Adobe Analytics and Rudderstack, analyze web and mobile performance metrics to identify trends impacting engagement and conversion, and design dashboards and automated reports that provide actionable insights to leadership. Own daily technical data governance and quality assurance audits to validate tracking accuracy and ensure data integrity across all platforms.
Required Qualifications
- 4-6 years of experience in web, digital, or product analytics, ideally within an e-commerce or B2B environment
- Hands-on experience with end-to-end Adobe Launch (Experience Platform Data Collection) implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables
- Proven experience and/or certification in Adobe Analytics
- Experience with Google Analytics (GA4) and Google Tag Manager (GTM)
- Extensive experience with JavaScript, HTML, and technical site tagging
- Demonstrated ability to debug and resolve complex implementation issues
- Experience with marketing tags, consent management tools (e.g., OneTrust), and global tagging solutions compliant with regional data privacy laws (GDPR, CCPA, etc.)
- Experience tracking mobile app KPIs for iOS and Android environments
- Prior exposure to BI, data visualization, and reporting tools such as Looker, Tableau, or Power BI
- Intermediate to advanced SQL proficiency
- Deep technical understanding of web and app analytics, site tagging, and data capture frameworks
- Strong knowledge of e-commerce KPIs and behavioral analytics across customer journeys
- Ability to synthesize complex data and present actionable insights to both technical and non-technical audiences
- Strong written and verbal communication skills with internal stakeholders and external clients
- Self-motivated and creative problem-solver with the ability to manage multiple priorities in a fast-paced environment
- Collaborative team player with a 'hack, test, and learn' mentality and a passion for continuous improvement
Desired Qualifications
- Music, live entertainment, or ticketing industry experience
- Familiarity with email marketing platforms such as Salesforce Marketing Cloud
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