Sr. Specialist Marketing CRM
On-siteDubai, Dubai, United Arab Emirates
Job Summary
Own and implement CRM campaigns on a country level, ideating initiatives around the customer lifecycle to meet business needs. Coordinate with Campaign Ops for launches addressing local market challenges such as churn increase and frequency drop. Forecast, align, and monitor campaign spend to ensure adherence to monthly, quarterly, and annual budgets. Monitor lifecycle campaign performance, suggest optimizations based on best practices and learnings from other markets, and create visibility for local teams on performance and cost evolution. Formulate data-backed hypotheses to optimize ROI from existing flows. This role supports the regional Performance Marketing team across all Talabat markets.
Required Qualifications
- Bachelor's degree in marketing or equivalent, with a strong data focus
- Minimum 2 years of proven relevant work experience, preferably in a fast-paced working environment
- Excellent excel skills
- Fluency in written and spoken English
- Good interpersonal, communication and presentation skills
- Proactive, responsible, attention to detail and a good team player
Desired Qualifications
- Experience in working with CRM and campaign management tools like Braze or similar is a plus
- Arabic fluency is a plus
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