Sr. Specialist, Digital Marketing
HybridMansfield, Massachusetts, United States
Job Summary
Plan, execute, and optimize paid social campaigns across Meta, TikTok, and other performance media channels, managing the full lifecycle from creative ideation to performance analysis. Own Meta advertising initiatives by brainstorming, developing, and testing ads while pulling data to identify trends, optimize ROI, and prepare detailed reports for leadership. Collaborate with cross-functional teams and agency partners to ensure consistent messaging, stay current on emerging technologies, and develop new marketing initiatives with the D2C team. This hybrid role involves four days on-site and one day remotely weekly, reporting to the Sr. Manager of Acquisition.
Required Qualifications
- Strong focus on paid social
- Primary emphasis on Meta, TikTok and other paid social platforms
- End-to-end execution of social campaigns
- Creative ideation and testing
- Performance analysis and optimization
- Support for broader digital efforts across paid search and additional channels
- Cross-functional collaboration with internal teams and agency partners
- Translation of insights into action
- Consistent messaging
- Uncovering new, innovative ways to scale performance and grow brands
- Hybrid work arrangement: on site 4 days and remotely 1 day, weekly
- Planning, executing, and reporting on digital marketing campaigns
- Paid social campaign management
- Paid search campaign management
- Performance media campaign management
- Meta advertising initiatives
- Brainstorming, developing, testing, and monitoring ads
- Sharing meaningful insights
- Providing actionable insights for continuous improvement
- Pulling and analyzing digital marketing data
- Identifying performance trends
- Optimizing ROI
- Preparing detailed reports for leadership
- Collaborating with cross-functional teams and agency partners
- Ensuring consistency of messaging and voice across all media channels
- Staying current on new developments and emerging technologies in the digital environment
- Utilizing learnings to work with D2C marketing team to develop new marketing initiatives
- Developing knowledge of competitors
- Industry trend analysis
- Best practices recommendations
- Contributing to weekly marketing initiatives
- Project meeting participation
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