Sr. Specialist, Digital Consumer Experience & E-Commerce
$75,000–$90,000 year
HybridUniversal City, California, United States
Job Summary
Lead digital strategy and tactical execution plans for destination and campaign initiatives across websites, mobile apps, and online stores for Universal Studios Hollywood. Translate strategic priorities into actionable digital deliverables, create journey maps and SEO requirements, and partner with content, analytics, and marketing teams to ensure seamless guest experiences. Manage campaign lifecycles from planning through launch readiness, conducting comprehensive quality assurance on copy, links, and assets to ensure flawless execution. Monitor digital performance across platforms, interpret analytics to drive optimizations, and lead testing strategies including A/B and usability tests to scale winning variants. Collaborate with cross-functional teams to resolve post-launch friction points, refine reusable frameworks, and advocate for continuous improvement in digital guest experiences.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business or Advertising
- 3+ years of experience in digital marketing, eCommerce, or related fields
- Proven ability to manage complex projects from strategy through execution across web and app platforms
- Strong project management, prioritization, and organizational skills
- High attention to detail
- Excellent problem-solving skills
- Stakeholder management skills
- Ability to anticipate risks, identify solutions, and drive execution independently
- Exceptional written and verbal communication skills
- Ability to explain technical concepts to marketing partners
- Ability to present insights or recommendations clearly
- Demonstrated ability to manage multiple workstreams simultaneously
- Ability to follow through on open issues
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Hybrid work arrangement: contributing from the Universal City office a minimum of four days per week
Desired Qualifications
- Master's degree
- Advanced Excel experience
- Advanced PowerPoint experience
- Hands-on experience with content management systems (CMS)
- Experience with website analytics tools (e.g., Adobe Analytics, QM)
- Exposure to A/B or multivariate testing
- Exposure to usability testing
- Exposure to personalization platforms
- Experience translating strategic inputs into digital deliverables such as landing pages, modules, or app updates
- Background in business analysis
- Background in digital product support
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