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Stanley Black & DeckerPosted 1 week ago
EXPIRED

Sr. Social Media & Influencer Manager

$77,600–$124,900 year

RemoteUnited States

Full TimeSenior LevelBachelors DegreeEnterprise

Job Summary

Oversee social media content planning, influencer activities, and paid media amplification while building annual and monthly plans to support brand activations. Partner with Brand, Creative, and Shopper teams to execute influencer briefs, manage contracts, and review assets for compliance. Lead QA on content with legal and product teams, measure KPIs, and report insights through cross-functional conversations. Champion operational improvements and stay tuned to DIY culture to identify activation opportunities. Work closely with Customer Support on tone and voice for community management responses.

Required Qualifications

  • Bachelor's degree in marketing or a related field
  • At least 5-7 years in influencer/creator or social media marketing in the consumer-brand industry or at an agency
  • At least 5 years of experience in content creation management
  • Hands-on experience executing influencer campaigns end-to-end
  • Strong knowledge of social platforms (TikTok, Meta, YouTube, Pinterest) and ecosystem dynamics
  • Comfort working cross-functionally in multidisciplinary teams
  • Strong communication and storytelling skills
  • Experience in managing multiple projects and priorities
  • Ability to influence and build relationships across multiple key stakeholders, across several functions and levels
  • Creative thinking and problem solving
  • Consumer empathy, analytical & research skills
  • Record of strong mentoring skills, and interest in developing others
  • Experience building and optimizing workflows

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