Sr. SEO Content Strategist
On-site · Jakarta, Jakarta, Indonesia
Job Summary
Lead SEO-driven content strategies across multiple brands, translating business objectives and consumer search behavior into scalable organic growth plans. Develop content roadmaps, keyword frameworks, topic clusters, and optimization strategies that strengthen search visibility and content performance. Identify growth opportunities through search insights, competitive analysis, content audits, and performance data. Partner with strategy, analytics, content, and client teams to ensure SEO initiatives align with broader marketing and business goals. Monitor and evaluate organic performance, translating data into actionable recommendations that improve traffic, engagement, and conversion outcomes. Establish content quality standards and SEO best practices to ensure consistency, scalability, and long-term performance across content programs. Guide stakeholder discussions and provide strategic recommendations that help clients understand opportunities, priorities, and performance drivers. Support strategic initiatives, business development efforts, and key client engagements by contributing SEO and content expertise.
Required Qualifications
- At least 3 years of experience in SEO, content strategy, content marketing, or organic growth
- Exposure to FMCG, health, nutrition, healthcare, or other regulated content categories is a strong advantage
- Proven track record developing SEO content strategies that drive measurable organic growth and business outcomes
- Strong understanding of keyword research, search intent mapping, content architecture, on-page optimization, technical SEO fundamentals, and performance measurement
- Experience managing enterprise-level, multi-brand, or high-volume content programs is highly valued
- Able to balance strategic thinking with executional rigor in a fast-paced client environment
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