Sr. Product Marketing Manager - Platform
$190,000–$220,000 year
HybridSan Jose, California, United States
Job Summary
Own the end-to-end messaging stack from platform to buyer personas, developing differentiated positioning anchored in customer outcomes. Conduct TAM/SAM analysis, buyer research, and competitive benchmarking to drive insights for roadmap and go-to-market strategy. Lead product launches by building integrated plans, creating enablement assets like playbooks and demos, and ensuring measurable pipeline impact. Build solution frameworks for high-value plays such as AI pipelines and cyber resilience, translating technical capabilities into business-value narratives. Develop tailored content to empower sellers and partners while supporting analyst briefings and executive events. Contribute to offer strategy, monetization models, and pricing insights to optimize portfolio rationalization. Track launch success and adoption metrics to continuously optimize GTM strategies based on KPIs and feedback loops.
Required Qualifications
- 8+ years in a product marketing role within an enterprise technology or cloud solutions company
- Strong storytelling and messaging capabilities
- Deep understanding of buyer personas, customer journeys, and competitive landscapes
- Ability to bridge technical concepts with business value
- Bachelor's degree in business, technical or marketing related field OR additional equivalent experience as stated above
Desired Qualifications
- Experience and expertise with one or more of these areas
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