Sr Product Marketing Manager II — AI GTM Strategy, APJ
RemoteAustralia
Job Summary
Execute the regional activation of Smartsheet's global AI narrative across APJ field teams, adapting messaging for distinct market maturity levels and buying behaviors in ANZ, Japan, Southeast Asia, and India. Develop APJ-specific positioning guides addressing local integration ecosystems, data residency, and culturally specific enterprise processes, while maintaining a living understanding of how AI messaging resonates differently across sub-regions. Serve as the primary enablement resource for APJ sales, translating global packages into regionally relevant formats and delivering training sessions that accommodate time zone coverage. Build and maintain the APJ AI content suite in the Enablement platform, track adoption through Gong and Highspot metrics, and support regional go-to-market activation for the MCP platform including partner integrations and agentic workflows. Develop customer proof points and thought leadership content to build Smartsheet's credibility as an AI leader in the APJ enterprise work management market.
Required Qualifications
- 8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment
- meaningful time spent in or supporting APJ markets
- Bachelor's degree or equivalent experience
- Direct experience translating global product narratives into regionally activated field content and sales enablement for APJ enterprise audiences
- Working knowledge of AI and automation concepts sufficient to engage credibly with technical buyers, solution engineers, and product teams on AI-related topics
- Deep familiarity with APJ enterprise buying dynamics, including the distinct sales cycles, partner ecosystems, and cultural considerations that shape how enterprise software is evaluated and adopted across the region
- Strong writing and messaging skills
- Comfort working directly with Sales, Customer Success, and field teams across multiple APJ sub-regions
- Proactive and self-directed, with the ability to bring structure to complex, fast-moving environments while juggling multiple high-stakes relationships
- Experience with competitive intelligence and the ability to maintain current, actionable competitive views in a fast-moving, regionally diverse market
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