Sr. Product Marketing Manager

Lead end-to-end go-to-market strategy for major product and partner launches and platform capabilities by defining launch frameworks and cross-functional execution plans. Develop and evolve product positioning and messaging frameworks that differentiate Alkami’s platform in fintech markets by synthesizing customer insights, product and partner capabilities, and market trends. Drive strategic collaboration with Product Management to influence roadmaps; conduct deep competitive and market analysis to identify threats, opportunities, and whitespace. Define and operationalize messaging architecture across marketing, sales, and customer lifecycle communications. Lead development of strategic sales enablement programs with narratives, demos, and competitive guidance; collaborate with Demand Generation, Partner Marketing, and Content Marketing to design campaigns that connect product value to pipeline and adoption outcomes. Guide internal teams on product storytelling and differentiation with standardized messaging; support ecosystem and partner go-to-market initiatives. Analyze product performance and market feedback to refine messaging and inform go-to-market strategy; influence cross-functional alignment to ensure consistent narratives. Lead launch readiness with cross-functional coordination; drive AI integration into marketing workflows to improve decision-making and speed to market. Advise leadership on data-driven recommendations and manage complex initiatives with clear priorities and milestones.