Sr. Performance Marketing Specialist
HybridSão Paulo, São Paulo, Brazil or Sao Paulo, São Paulo, Federative Republic of Brazil
Job Summary
Execute paid media campaigns for EMEA markets across LinkedIn, YouTube, StackAdapt, Demandbase, and Meta, implementing media plans, trafficking, QA, and go-live checks. Monitor daily performance, adjust bids and budgets within guardrails, and track pacing to hit targets. Build, document, and improve operational processes, workflows, and checklists to support the global team. Partner with Operations and Analytics to design smarter ways of working, reduce manual steps, and implement AI tools and automations to streamline campaign setup and reporting. Pull data from multiple sources to build performance dashboards in Looker Studio and Tableau, surface insights, and escalate trends with clear recommendations.
Required Qualifications
- Bachelor's degree or equivalent practical experience
- 3+ years related experience in digital advertising or performance marketing, either at an agency or in-house
- Hands-on experience executing campaigns in at least two major digital channels (for example, paid social, display/programmatic, video, or search)
- Professional proficiency in Portuguese and English (written and spoken)
- Access to an office location is required
Desired Qualifications
- Experience supporting B2B and/or SaaS performance marketing programmes
- Comfortable working in self-serve ad platforms such as LinkedIn Campaign Manager, Meta Ads Manager, DSPs or ABM platforms like Demandbase
- Strong attention to detail and operational rigour; you enjoy following and improving processes to reduce errors and speed up execution
- Strong analytical skills with the ability to work in Excel/Google Sheets to review performance, calculate basic metrics (for example, CTR, CPC, CPL, ROAS), and prepare campaign summaries
- Clear, concise communicator who can keep stakeholders informed on campaign status, issues, and results
- Highly organised and able to juggle multiple campaigns, markets, and stakeholders in a fast-paced environment
- Experience using AI or automation tools to simplify marketing workflows (for example, QA checks, trafficking prep, or initial performance diagnostics)
- Experience building autonomous systems in Claude Code, ChatGPT, Glean or similar tools (for example, QA checks, trafficking prep, or initial performance diagnostics) to simplify marketing workflows
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