Sr. Paid Advertising Strategist
RemoteUnited States
Job Summary
Own paid advertising strategy, execution, and performance outcomes across a portfolio of client accounts, managing campaigns on Google Ads, Microsoft Ads, and Meta. Develop clear media strategies, test plans, and benchmarks while monitoring budgets, pacing, and conversion trends to identify risks and growth opportunities. Serve as a senior subject matter expert on client-facing calls, translating complex data into actionable narratives that influence client decision-making and drive retention. Partner cross-functionally with Client Success, SEO, and Creative teams to refine workflows and establish best practices. Mentor team members, lead campaign testing initiatives, and act as an escalation point for complex performance challenges.
Required Qualifications
- Bachelor's degree
- 7+ years of experience in digital marketing, paid search, paid social, or paid media campaign management
- Demonstrated experience managing paid advertising strategy for multiple clients or complex accounts
- Hands-on experience with platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, and related reporting tools
- Strong understanding of paid search, paid social, conversion tracking, budget pacing, attribution, and campaign optimization
- Experience presenting campaign performance, insights, and strategic recommendations to clients or senior stakeholders
Desired Qualifications
- Google Ads and/or Google Analytics certifications preferred
- Experience with Fluency or other advertising automation platforms is a plus
- Automotive industry experience is strongly preferred, but not required
- Prior agency experience preferred
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.