Sr Packaging Designer
$95,000–$119,000 year
On-site · El Segundo, California, United States
Job Summary
Sr Packaging Designer at Mattel Innovation Venture leads the creation and stewardship of breakthrough brand visual identities for new Venture toy packaging from concept through production. Responsible for establishing brand guidelines and style guides, translating strategy and consumer insights into distinctive, premium design systems across packaging, digital, e-commerce, retail, and other consumer touchpoints. Leads design exploration from concept to production, builds executive-level presentations to communicate vision, and guides internal teams and external vendors (illustrators, photographers, retouchers) to deliver high-quality, scalable creative work. Applies AI tools thoughtfully to accelerate ideation, mood development, visualization, concept iteration, and presentation development, while balancing creative ambition with manufacturing realities and cost constraints. Reports to cross-functional partners across product design, marketing, insights, engineering, program management, legal, licensing, e-commerce, and global teams to ensure assets deliver on strategy and can be executed at scale. Demonstrates strong storytelling, design systems development, and ability to defend concepts to senior leadership and executives.
Required Qualifications
- 3-5+ years of progressive experience in packaging design, graphic design or related design roles, ideally across consumer products, entertainment, lifestyle, toy, fashion, beauty, tech, or culturally relevant brands
- Proficiency in Adobe Creative Suite, presentation tools, and modern design workflows; familiarity with 3D visualization, rendering, prototyping, and AI image/concept generation tools is strongly preferred
- Experience establishing packaging brand guidelines, styleguides
- Experience in packaging design from concept through production, including structure, graphics, hierarchy, typography, color, materials, finishes, retail impact, and manufacturing considerations
- Demonstrated familiarity with AI-enabled creative tools and workflows, with the judgment to use them responsibly, efficiently, and in service of stronger creative outcomes
- Ability to prioritize and handle multiple projects with different delivery dates simultaneously, in order to meet tight deadlines
- Excellent communication and organizational skills
- Excellent presentation skills with the ability to articulate design and vision
- Experience managing external partners, freelance specialists, and global production partners
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