Sr. Marketing Strategist

Senior Marketing Strategist responsible for designing and executing end-to-end, data-driven marketing strategies that align customer experiences with business objectives. Leads journey mapping, segmentation, and omni-channel campaign execution across digital, traditional, and marketing automation platforms. Partners with Product, Sales, Digital Experience, Compliance, IT, and external OEMs/agencies to ensure strategic alignment and technical feasibility. Focuses on optimization and experimentation, translating complex performance data into actionable recommendations for senior leadership. Responsibilities include creating journey maps in Figma, building integrated campaigns across SEO/SEM, Direct Mail, Email, SMS, and In-App channels via Salesforce Marketing Cloud, implementing incentive-offer strategies with OEMs, maintaining brand-consistent messaging with partners, developing advanced targeting using account data and intent signals, conducting A/B and multivariate testing, defining target audiences with cross-functional teams, analyzing campaign data, delivering executive-level presentations, and leading marketing delivery using Agile methodologies.