Sr. Marketing Strategist
On-siteHouston, Texas, United States or Atlanta, Georgia, United States
Job Summary
Senior Marketing Strategist leading end-to-end lifecycle strategies and omni-channel campaigns (digital, traditional, and marketing automation) with ownership of journey mapping, segmentation, and advanced targeting. Partners with Product, Sales, Digital Experience, Compliance, IT, and external OEMs/dealers/agencies to ensure strategic alignment and technical feasibility. Responsible for optimization roadmaps, A/B and multivariate testing, and presenting insights to senior leadership. Requires 5+ years in a marketing-strategy role, proficiency with Salesforce Marketing Cloud and CRM data, experience with Agile tools (Jira/Monday), and a Bachelor's degree (or equivalent). Must be able to work in commuting distance to Atlanta, GA; Dallas, TX; Detroit, MI; Houston, TX; or Phoenix, AZ; and to be authorized to work in the United States. Travel 0-10% as needed; no visa sponsorship.
Required Qualifications
- Bachelor’s degree in marketing, Business Administration, or related field or equivalent professional experience
- Minimum of five (5) years of experience as a Marketing Strategist, Marketing Manager, or similar role
- Proficient using CRM platforms (Salesforce Marketing Cloud) and digital marketing analytics
- Experience designing and executing multivariate optimization of roadmaps
- Certification in Google SEO and Email Marketing
- Education: Bachelor’s degree in marketing, Business Administration, or related field or equivalent professional experience
Desired Qualifications
- Bachelor’s degree in marketing, Business Administration, or related field or equivalent professional experience
- Minimum of five (5) years of experience as a Marketing Strategist, Marketing Manager, or similar role
- Proficient with Salesforce Marketing Cloud (SFMC)
- CRM platforms experience
- Experience designing and executing multivariate optimization of roadmaps
- Certification in Google SEO and Email Marketing
- Experience leading agile marketing initiatives (Jira/Monday)
- Ability to map customer journeys and perform segmentation
- Strong analytical, data-driven mindset
- Experience in Automotive Finance, Financial Services, or Insurance preferred
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