Sr. Marketing Strategist
On-siteDallas, Texas, United States
Job Summary
Design and optimize end-to-end lifecycle strategies using research, personas, and behavioral insights to align customer experiences with business objectives. Build and execute integrated campaigns across digital, traditional, and automated channels via Salesforce Marketing Cloud, implementing incentive offer strategies with manufacturers. Develop advanced targeting strategies using account data and intent signals to deliver personalized user experiences, while conducting rigorous A/B and multivariate testing to refine messaging and improve ROI. Partner with Product, Sales, Digital Experience, Compliance, and IT to ensure strategic alignment and technical feasibility, translating complex performance data into actionable recommendations for senior leadership. Lead marketing delivery using Agile methodologies to ensure on-time execution and continuous program improvement.
Required Qualifications
- Must live within a commutable distance to one of the following cities: Atlanta, GA; Dallas, TX; Detroit, MI; Houston, TX; Phoenix, AZ
- Minimum of five (5) years of experience as a Marketing Strategist, Marketing Manager, or similar role
- Proven experience in a highly regulated environment (Automotive Finance, Financial Services, or Insurance)
- Knowledge of auto loans and lease maturity
- Proficient using CRM platforms (Salesforce Marketing Cloud)
- Expertise in Figma
- Certified in Google SEO and Email Marketing
- Bachelor's degree in marketing, Business Administration, or related field
- An applicant must be authorized to work in the United States
- Candidates must possess authorization to work in the United States
Desired Qualifications
- Proven experience in a highly regulated environment (Automotive Finance, Financial Services, or Insurance) with knowledge of auto loans and lease maturity
- Deep understanding of how CRM, marketing automation (SFMC), and data platforms integrate to trigger real-time, behavior-based customer communications
- Ability to design and implement integrated strategies across the four pillars of the customer journey: Acquisition, Onboarding, Engagement, and Retention
- Experience leading marketing initiatives using Agile methodologies to plan, manage and execute
- Experience leveraging qualitative and quantitative customer research tools (e.g., SurveyMonkey, Maze, UXtweak) to inform journey design, messaging, and optimization decisions
- Marketing experience in Automotive Finance, Healthacre, Financial Services, or Insurance preferred
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