Sr. Marketing Strategist, Lead Lifecycle Management
$108,160–$183,872 year
On-siteRedlands, California, United States
Job Summary
Lead end-to-end lead lifecycle strategy and execution, overseeing how leads are captured, scored, routed, qualified, and accepted by sales. Define and govern lifecycle standards and marketing–sales handoffs by partnering with sales operations to establish stages, criteria, and service-level agreements. Manage lifecycle performance to track funnel movement, identify issues affecting speed-to-lead and quality, and analyze data to drive continuous optimization. Enable visibility and scalability by collaborating with analytics and technology teams to ensure accurate reporting and maintain documentation for consistent execution. This role impacts global marketing programs to enable predictable pipeline creation and revenue growth. Occasional travel may be required (up to ~25%).
Required Qualifications
- 8+ years of experience in marketing operations, revenue operations, or a related role in a B2B organization
- Demonstrated experience managing marketing lead lifecycle processes end to end
- Experience partnering with sales operations on lead definitions, routing, and pipeline processes
- Familiarity with marketing automation platforms and CRM systems
- Strong analytical skills with experience using lifecycle data to identify operational improvements
- Ability to collaborate cross-functionally and influence alignment across marketing, sales, and operations teams
- Bachelor's degree in Marketing, Business, Analytics, or a related field
- Occasional travel may be required (up to ~25%); travel needs may vary based on business requirements
- Applicants must be authorized to work for any employer in the U.S.
- Master's degree in marketing, business, analytics, or a related field
Desired Qualifications
- Experience managing lead lifecycle management for B2B, SaaS enterprises
- Proficiency with Adobe Marketo Engage
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