Sr. Marketing Strategist
On-siteDallas, Texas, United States
Job Summary
Develop and execute end-to-end, data-driven marketing strategies that align customer experiences with business objectives. Lead journey mapping in Figma, build integrated campaigns across digital, traditional, and automated channels via Salesforce Marketing Cloud, and implement incentive offer strategies with manufacturers. Conduct rigorous A/B and multivariate testing to refine messaging and channel mix, while analyzing complex performance data to translate insights into actionable recommendations for senior leadership. Partner with Product, Sales, Digital Experience, Compliance, IT, and external agencies to ensure strategic alignment and technical feasibility. This role requires 5+ years of experience in a highly regulated environment, proficiency in CRM platforms and Agile methodologies, and certification in Google SEO and Email Marketing. Schedule is 8 am to 5 pm Monday through Friday with 0-10% travel as needed. Stellantis Financial Services is enhancing the customer experience for iconic automotive brands including Alfa Romeo, Jeep, and Fiat.
Required Qualifications
- Minimum of five (5) years of experience as a Marketing Strategist, Marketing Manager, or similar role with demonstrated responsibility for developing and executing data-driven, customer-centric marketing strategies across multiple channels
- Proven experience in a highly regulated environment (Automotive Finance, Financial Services, or Insurance preferred) with knowledge of auto loans and lease maturity
- Proficient using CRM platforms (Salesforce Marketing Cloud), digital marketing analytics and expertise in Figma for creation of presentations and mapping out the customer journey
- Demonstrated track record of owning campaigns across email, direct mail and digital platforms that drive measurable growth
- Experience designing and executing multivariate optimization of roadmaps
- Certified in Google SEO and Email Marketing
- Bachelor's degree in marketing, Business Administration, or related field or equivalent professional experience
- Must live within a commutable distance to one of the following cities: Atlanta, GA; Dallas, TX; Detroit, MI; Houston, TX; Phoenix, AZ
- An applicant must be authorized to work in the United States to be eligible for this position
- Overtime required
- Travel: 0-10% as required on an as needed basis
Desired Qualifications
- Deep understanding of how CRM, marketing automation (SFMC), and data platforms integrate to trigger real-time, behavior-based customer communications
- Ability to design and implement integrated strategies across the four pillars of the customer journey: Acquisition, Onboarding, Engagement, and Retention. Must demonstrate a track record of transforming disparate touchpoints into a unified brand experience
- Experience leading marketing initiatives using Agile methodologies to plan, manage and execute
- Experience leveraging qualitative and quantitative customer research tools (e.g., SurveyMonkey, Maze, UXtweak) to inform journey design, messaging, and optimization decisions
- Marketing experience in Automotive Finance, Healthacre, Financial Services, or Insurance preferred
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