Sr Marketing Specialist, ABX (Armis)
$120,000–$160,000 year
RemoteUnited States
Job Summary
Own the ABX blueprint: Develop, refine, and execute a targeted go-to-market strategy focused on driving engagement, pipeline, and revenue within key strategic accounts globally. Build scalable playbooks and establish repeatable frameworks to allow the program to scale efficiently alongside company growth. Partner closely with Sales, Customer Success, and Account Management to create in-depth account profiles, unify revenue objectives, and ensure seamless orchestration across IT, security, compliance, and C-level stakeholders. Localize regional ABX programs by collaborating with Field Marketing teams to scale global frameworks into local markets, adapting campaigns to specific regional dynamics and buyer nuances. Execute vertical-focused motions by developing and deploying industry-specific initiatives tailored to cybersecurity messaging for Financial Services, Healthcare, and Critical Infrastructure. Launch comprehensive, personalized ABX campaigns to drive net-new logo acquisition and post-sale land-and-expand initiatives, while orchestrating multi-channel plays to activate customer-specific campaigns based on accounts' specific pain points.
Required Qualifications
- 5+ years of progressive experience in Account-Based Marketing (ABM/ABX) or high-growth B2B demand generation, preferably in the SaaS or Cybersecurity sector
- Proven success in driving measurable business outcomes (pipeline, conversion rates) through strategic ABX initiatives
- Expert proficiency in managing and optimizing an ABX technology stack (e.g., 6sense/DemandBase) and integrated CRM (e.g., Salesforce, Marketo)
- Exceptional analytical mindset with the ability to interpret intent data, engagement metrics, and translate findings into actionable, revenue-driving strategies
- Bachelor's degree in Marketing, Business, or a related field
Desired Qualifications
- Experience marketing to complex, regulated verticals such as Critical Infrastructure, Financial Services, or Healthcare
- Demonstrated Executive Presence and strong ability to collaborate effectively with C-level stakeholders (internal and external) across Sales and Account Management
- Experience managing or working closely with external creative agencies and media partners
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