Sr. Marketing Research Analyst
$103,700–$163,020 year
On-siteDelta, Colorado, United States
Job Summary
Lead research projects independently from scoping through fieldwork, analysis oversight, and stakeholder readouts. Build trusted relationships across Innovation, Brand, Product, and Channel teams while managing external research partners to ensure high-quality, cost-effective execution. Translate complex qualitative and quantitative findings into actionable stories that guide business and innovation decisions. Partner with the Innovation Lab to design human-centered discovery, apply Jobs-to-Be-Done frameworks, and support rapid prototype learning cycles. This role balances front-end innovation research with broader marketing research to drive product development and concept testing. You will work in lockstep with vendors to refine unmet needs and sequence learning across discovery, ideation, and validation. Join Delta Faucet to shape future brand strategies within a global organization dedicated to water innovation and sustainability.
Required Qualifications
- Strong experience with innovation research using the human-centered design and Jobs-to-Be-Done frameworks
- Strong ability to synthesize research into insights, implications, opportunity areas, and recommendations that influence business and innovation decisions
- Experience using qualitative research such as contextual inquiry, in-home research, site visits, and observational research to uncover behaviors, workarounds, unmet needs, and decision drivers
- Knowledge of when and how to apply advanced statistical techniques, such as discrete choice/conjoint, MaxDiff, TURF, segmentation, or other quantitative methods
- Experience writing/refining research instruments, including questionnaires, discussion guides, and screeners
- Demonstrated vendor management experience, including RFP development, proposal evaluation, vendor selection, fieldwork oversight, and output quality control
- Bachelor's degree in Marketing, Business, Social Science, Psychology, Statistics, Human-Centered Design, or a related field
- 5-7+ years of marketing research, consumer insights, design research, innovation research, or related experience
- Experience handling confidential concepts, prototypes, research stimuli, and participant-facing materials with appropriate discretion
- Proficiency with Qualtrics, SPSS or similar statistical package, and Microsoft Office Suite, especially Excel and PowerPoint
- Excellent written, verbal, and presentation skills, with the ability to communicate clearly to both research and non-research audiences
- Strong attention to detail, intellectual curiosity, analytical rigor, and hands-on ownership of the research process
- E-Verify eligibility
Desired Qualifications
- A master's degree
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.