Sr. Marketing Operations Manager
$24,000–$24,000 year
HybridUtah, United States
Job Summary
Own Google Tag Manager architecture, governance, and deployment across all production environments while designing consent management solutions in partnership with Legal and Engineering. Establish and maintain marketing attribution standards including UTM governance and click ID capture, then oversee analytics instrumentation across Adobe Analytics and GA4. Define the website data layer contract with Engineering to ensure accurate data flow into Marketo, Salesforce, and Databricks, while developing documentation and operational best practices for the marketing technology ecosystem. Partner with cross-functional stakeholders to evolve web technology architecture and continuously optimize the marketing technology stack.
Required Qualifications
- Bachelor's degree in Computer Science, Information Systems, Marketing, or a related field, or equivalent practical experience
- 6–8 years of experience working within a modern marketing technology stack
- Deep experience with Google Tag Manager and enterprise tag management best practices
- Experience administering a marketing automation platform, preferably Marketo
- Experience with enterprise analytics platforms such as Adobe Analytics or Google Analytics 4
- Working knowledge of consent management platforms such as OneTrust, TrustArc, DataGrail, or similar solutions
- Working proficiency with JavaScript sufficient to troubleshoot implementations, debug data layers, and support advanced tag management
- Experience translating URL parameters, first-party cookies, and tracking identifiers into actionable data across marketing automation and CRM platforms
- Strong analytical and problem-solving skills with exceptional attention to detail
- Demonstrated ability to create clear technical documentation, implementation standards, and operational processes
- Excellent communication and collaboration skills with the ability to translate technical concepts across Marketing, Engineering, and Data teams
- Ability to work independently, prioritize competing initiatives, and drive projects from concept through implementation
- Must be able to lift 50 lbs
- Must be available for weekend shifts
Desired Qualifications
- Experience working with Databricks or modern cloud data platforms
- SQL proficiency for data validation, troubleshooting, and analysis
- Experience supporting server-side tagging implementations
- Familiarity with Salesforce architecture and marketing attribution models
- Experience developing governance frameworks for enterprise marketing technology environments
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