Sr. Marketing Manager, Wealth (Cincinnati-Hybrid)
$94,000–$112,000 year
HybridCincinnati, Ohio, United States
Job Summary
Senior Marketing Manager for Wealth at First Financial Bank in Cincinnati (hybrid) leads strategic marketing initiatives for wealth-related products and services. Collaborates with the Chief Marketing Officer and leadership to design go-to-market strategies, campaigns, and ROI-focused analyses. Oversees creative development with internal teams and external agencies, guides cross-functional partners, and supports lead management, targeted segmentation, and brand strategies aligned with bank objectives. Responsible for coordinating digital and traditional marketing activities, media execution, and measuring effectiveness. Requires 8-10 years of hands-on marketing leadership, strong project management and collaboration skills, and proficiency with Salesforce CRM, Adobe Analytics, and related lead platforms.
Required Qualifications
- Bachelor’s degree or commensurate experience in Marketing or related field
- 8-10 years hands-on experience in leading marketing creative, campaigns and strategic marketing plans to achieve key organizational goals
- Experience managing external marketing vendor partnerships and managing marketing agencies
- Strong project management skills – must be able to self-motivate and see projects through from start to finish among multiple priorities
- Strong creative and communication skills – both written and verbal
- Experience with a managed industry (insurance, finance, wealth management, etc.) a plus
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.