Sr. Marketing Manager, Direct to Consumer
$138,000–$170,000 year
RemoteUnited States
Job Summary
Lead the development of direct-to-consumer growth strategies that expand patient awareness, engagement, and activation across iRhythm's highest-priority business initiatives. Define audience strategies, messaging frameworks, and value propositions to educate patients on their healthcare journey while executing compliant omnichannel campaigns that build awareness and support provider-led conversations. Partner with business leaders, marketing teams, and external agencies to develop, launch, and optimize paid, owned, and earned media programs across digital, social, and healthcare channels. Maintain a strong understanding of patient needs and market trends through voice-of-customer research, translating insights into strategic recommendations that influence marketing priorities and future growth opportunities. Serve as a strategic connector across the organization, ensuring DTC programs align with Medical, Legal, and Regulatory requirements while driving measurable impact for patients and the business.
Required Qualifications
- Bachelor's degree
- 12+ years of progressive marketing experience
- significant experience leading DTC healthcare marketing programs for medical devices, diagnostics, digital health, pharmaceuticals or disease awareness organizations
- Experience developing omnichannel marketing campaigns across digital, social, web, email, print, experiential and healthcare POS channels
- Experience developing and managing relationships with patient advocacy organizations, patient support groups, professional societies, or community-based health social service organizations
- Exceptional communication, presentation, storytelling, and executive influence skills
- Demonstrated success leading highly cross-functional initiatives involving Product Marketing, Digital Marketing, Commercial Strategy, Sales, Regulatory, Legal, Medical Affairs, Market Access, Marketing Operations, external agencies, and Executive Leadership
- Ability to thrive in a fast-paced, collaborative, and evolving business environment
- Experience engaging patients through both direct-to-consumer and partner-led channels, including patient advocacy organizations, health systems, providers, payers, employers, and community-based organizations
- Strategic consumer marketer with an entrepreneurial mindset and the ability to build scalable DTC marketing capabilities in a regulated healthcare environment
- Demonstrated success influencing strategic decisions through DTC market intelligence, advocacy engagement, and cross-functional leadership
- Comfortable navigating ambiguity while establishing clear frameworks, processes, and performance expectations for emerging consumer marketing programs
- Deep understanding of healthcare decision-making across patients, providers, caregivers, clinical teams, operational stakeholders, and commercial partners
- Experience marketing connected medical devices, diagnostics, digital health solutions, AI-enabled healthcare technologies, or patient-facing healthcare services
- Experience with patient access and resource hubs
- Executive presence with the ability to influence stakeholders across business functions
- Up to 20% domestic travel
Desired Qualifications
- master's degree in marketing, business administration, communications, patient advocacy or a related field
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.