Sr. Marketing Consultant
$71,000–$125,000 year
HybridBuffalo, New York, United States or Brooklyn, Ohio, United States
Job Summary
Develop integrated marketing strategies aligned to Home Lending business objectives and lead end-to-end campaign planning, execution, optimization, and performance reporting. Serve as the primary marketing consultant for the Mass Market Home Lending portfolio by partnering with stakeholders to translate strategic priorities into measurable programs, prioritize initiatives for annual marketing plans, and monitor campaign performance using customer insights and analytics. Build trusted relationships with Product, Sales, Risk, Legal, Compliance, and Enterprise Marketing teams while identifying opportunities, recommending solutions, and escalating issues as appropriate to support evolving initiatives like HELOC modernization and relationship banking programs.
Required Qualifications
- Bachelor's degree in marketing, business, or related field
- A minimum of 4 years of relevant work experience
- Demonstrated knowledge of traditional and digital creative marketing development process
- Demonstrated understanding of banking products and segment needs
- Demonstrated ability to work on multiple projects at once and prioritize delivery based on key objectives
- Strong attention to detail and accuracy
- Strong Oral & written communication skills
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