Sr. Marketing Activation Specialist
$86,528–$140,608 year
On-siteRedlands, California, United States
Job Summary
Own cross-channel campaign activations by developing buyer-aligned strategies, translating plans into execution requirements, and coordinating asset production. Assess in-market activations to evaluate quality and engagement signals, then surface insights for optimization with channel strategists. Build relationships with cross-functional stakeholders to ensure alignment across media and creative efforts while communicating performance observations. Document campaign assessments and best practices to improve repeatability and speed to launch. Stay current on best practices to apply relevant learnings to future activation guidance.
Required Qualifications
- 5+ years of experience in B2B digital marketing, campaign activation, or performance‐driven marketing roles
- Demonstrated experience managing paid media, email marketing, and integrated digital campaigns from planning to reporting
- Ability to interpret activation and channel‐level performance signals and translate them into actionable recommendations
- Proven experience collaborating with strategists, creatives, analytics partners, and cross‐functional stakeholders
- Strong written and verbal communication skills
- Bachelor's degree in marketing, communications, business, or a related field
- Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
- Applicants must be authorized to work for any employer in the U.S.
- Visa sponsorship is not available for this posting
Desired Qualifications
- Master's degree in marketing, business, communications, or a related field
- Experience supporting B2B tech marketing campaigns in a matrixed or center‐of‐excellence marketing organization
- Experience with digital marketing tools such as Marketo, Hubspot, or other related marketing technology
- Familiarity with buyer journeys and how creative sequencing supports progression across channels
- Experience contributing to creative performance reporting and activation insight development
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