Sr. Manager, VPM
$111,000–$186,000 year
On-siteChicago, Illinois, United States or New York, United States
Job Summary
Oversee planning, activation, and optimization across Linear/CTV, OLV/YouTube, Audio, and Programmatic Display/Native channels while ensuring QA, UTG/SOT, pacing, and budget management standards. Lead test-and-learn agendas and performance readouts to drive data-informed decisions for clients and internal teams, maintaining strategic relationships with platform partners to unlock innovation and performance gains. Own senior client relationships for complex, high-impact accounts, leading quarterly strategy and readouts that tie recommendations to Enterprise Marketing Return outcomes. Set integrated VPM roadmaps connecting upper- and lower-funnel tactics, codify best practices and playbooks to scale quality across teams, and manage multi-level people leaders through development plans and performance management.
Required Qualifications
- 8+ years of experience directly responsible for enterprise-level Video/Audio/Programmatic media programs
- 4+ years of people management experience, including managing direct reports and leading teams through change, and coaching managers and/or senior ICs (not only analysts)
- Proven track record driving strong performance outcomes through VPM channels (incremental revenue, profitability, EMR lift, brand and full-funnel outcomes)
- Proven track record leading integrated planning and activation across multiple channels or brands
- Deep experience with performance-based, direct response, and full-funnel media programs
- Deep experience with major buying and measurement platforms (e.g., The Trade Desk, DV360, Google Ads/YouTube, verification tools such as DoubleVerify/MOAT/IAS, TV tools such as Nielsen/SQAD/Kantar/Strata)
- Skilled at translating complex data into clear, influence-ready narratives for senior stakeholders
- Exceptional communication and client relationship skills — comfortable navigating ambiguity, difficult conversations, and executive-level discussions
- Strong conceptual and analytical problem-solving skills; able to bring structured thinking and sound judgment to complex decisions
Desired Qualifications
- Preferred Experience in performance marketing for large-scale brands (retail, eCommerce, subscription/telecom, healthcare, or similar)
- Experience spanning both traditional (Linear TV/Radio) and digital video/audio planning and activation
- Prior leadership role at a digital agency, holding company, or client-side digital team with cross-channel responsibility
- Experience leading or contributing to new offering development, productization of services, or BD/pitch efforts
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