Sr. Manager, Trade Marketing, Premium Channels
$105,000–$140,000 year
On-siteSales, São Paulo, Brazil
Job Summary
Develop and execute channel-specific trade marketing strategies for premium retail partners including Ulta Beauty, Sephora, Nordstrom, and Target. Lead retailer marketing plans, translating brand go-to-market campaigns into tailored programs that drive sales growth and brand visibility. Partner with Sales, Brand Marketing, and external retailers to support joint business planning, launch activations, and promotional calendars. Manage one Trade Marketing Specialist while overseeing annual planning, visual merchandising, and in-store activation execution. Track program performance, ROI, and key channel metrics to optimize future investments and support forecasting.
Required Qualifications
- Bachelor's degree in marketing, Business, Communications, or related field
- 7+ years of experience in trade marketing, shopper marketing, or channel marketing within premium retail beauty, professional haircare, or CPG
- Strong experience working with premium retail partners such as Ulta Beauty, Sephora, Nordstrom, Bluemercury, professional distributors, or salon channels
- Proven ability to translate brand strategy, competitive insights, and customer needs into high‐impact in‐market execution
- Proven success executing retailer marketing programs and managing cross-functional initiatives
- Experience partnering with both Brand Marketing and Commercial/Sales organizations
- Prior people management experience
Desired Qualifications
- Experience in professional haircare and premium retailers (Sephora, Ulta, Nordstrom, Target), or salon distribution channels
- Familiarity with omnichannel retail marketing and digital media activation
- Experience supporting product launches in premium retail beauty environments
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