Sr Manager, Social Media - Masterbrand & Creations
$148,000–$186,000 year
On-site · El Segundo, California, United States
Job Summary
Senior Manager, Social Media for Mattel Masterbrand and Mattel Creations leads social strategy and editorial planning across Meta, TikTok, Reddit and YouTube. Drives platform-native storytelling, audience growth, engagement and cultural relevance; collaborates with Brand Marketing, Creative, Influencer, PR, Entertainment, Digital Gaming, Toy and Consumer Product teams; guides editorial planning, publishing calendars and creative briefs; oversees day-to-day channel management by an Associate, Social Media; leverages social listening and analytics to optimize performance and inform decision-making.
Required Qualifications
- 8+ years of experience in social media, digital marketing, or cultural marketing within a global brand or agency environment
- Platform Expertise: Instagram, TikTok, YouTube, Reddit
- Cultural Fluency: understanding of fandom communities, creator ecosystem, meme culture, audience behavior and trends
- Proven Track Record: demonstrated success creating culturally relevant campaigns and generating meaningful online conversation around brands
- Strategic Thinking: translate brand strategy into actionable social plans
- Analytics: experience using social listening and analytics tools to derive actionable insights
- Leadership: cross-functional collaboration and people management
- Communication: excellent storytelling and presentation skills
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