Sr. Manager, Product & Digital Innovation
On-site · Easton, Pennsylvania, United States
Job Summary
Sr. Manager, Product & Digital Innovation leads end-to-end product innovation across physical and digital experiences, owning concept-to-commercialization for hybrid play experiences. Builds scalable, retail-ready digital solutions, identifies new revenue streams, and shapes product strategy by translating consumer insights into differentiated platforms. Partners across Product Development, Engineering, Digital, Platform Marketing, Sales, and Creative to ensure feasibility, scalability, and cohesive execution, while championing AI capabilities and emerging technologies to unlock future growth. Demonstrates business-case development, prototyping, pilots, pricing strategy, and go-to-market planning to balance innovation with cost, margins, and retail considerations.
Required Qualifications
- Bachelor’s degree required; degree in business, marketing, technology, or related field preferred
- 5+ years of experience in digital product development, platform leadership, innovation, or technology-enabled consumer experiences
- Strong experience developing and launching digital products, applications, or platforms with clear monetization models
- Strong understanding of AI, emerging technologies, and digital ecosystems as they relate to consumer products and experiences
- Demonstrated ability to translate consumer insights into scalable digital solutions and business opportunities
- Experience working cross-functionally with product development, marketing, technology, and sales organizations
- Strategic thinker with strong business acumen and the ability to build compelling business cases
- Excellent communication skills, with the ability to influence senior leadership and cross-functional partners
- Comfortable operating in ambiguity and leading discovery-driven innovation initiatives
- Results-driven, entrepreneurial mindset with a balance of creativity and analytical skills
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