Sr. Manager, Performance Marketing & Digital Growth
$135,000–$165,000 year
On-siteTustin, California, United States
Job Summary
Own strategy and performance for paid digital channels, including Google Ads, paid social, YouTube, display, and retargeting, while leading campaign architecture, keyword strategy, and budget recommendations. Drive SEO and AEO initiatives to improve visibility across traditional search and AI-driven answer engines, then evaluate cross-channel interactions between paid media, email, organic social, and nurture paths. Diagnose performance issues using metrics like CPA, ROAS, and pipeline contribution to provide actionable guidance for leadership and cross-functional teams. Manage one direct report and partner with Creative, Web, and Scientific Communications to establish repeatable planning and optimization practices. Lead the performance engine behind Zymo's digital growth channels in Tustin, CA, within a biotech environment focused on reliable research tools.
Required Qualifications
- 7+ years of experience owning digital channel strategy, performance marketing, paid media, or growth marketing strategy
- Deep hands-on Google Ads, including search campaign architecture, keyword strategy, bidding, conversion tracking, quality score, and optimization
- Proven ability to set paid search and digital performance strategy, including budget allocation, channel mix, testing plans, and performance recommendations
- Experience managing paid media budgets with accountability for ROI, CPA, CPL, ROAS, pipeline contribution, revenue impact, or similar business metrics
- Strong analytical judgment with the ability to diagnose performance issues across targeting, keywords, creative, landing pages, tracking, messaging, offers, funnel quality, and market fit
- Working knowledge of SEO and how paid media, organic search, email, social, content, landing pages, retargeting, and nurture paths work together to drive acquisition and conversion
- Experience using dashboards, campaign reports, analytics platforms, and marketing performance data to generate strategic recommendations
- Clear communication skills with the ability to translate data into actionable guidance for leadership and cross-functional teams
- 2+ years of experience managing or directing at least one direct report, contractor, agency, or channel specialist
- Onsite – Zymo Research - 2961 Dow Avenue, Tustin, CA 92780
Desired Qualifications
- B2B marketing experience, especially in technical, scientific, healthcare, biotech, life science, SaaS, or complex product environments
- Familiarity with GA4, Google Tag Manager, UTM governance, CRM tracking, pixel management, attribution, and broader marketing measurement infrastructure
- Experience with LinkedIn Ads, YouTube, display, retargeting, third-party media partners, and paid social strategy
- Familiarity with AEO, AI search visibility, answer engine optimization, and landing page conversion optimization
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