Sr Manager, Media Strategy, B2B
$110,000–$125,000 year
HybridVancouver, British Columbia, Canada
Job Summary
Manage cross-channel campaign planning efforts and partner closely with key stakeholders to deliver holistic, full-funnel recommendations. Own daily and weekly client interactions, including facilitating calls, handling requests, and sharing performance details. Analyze data to craft insights and make recommendations, utilizing AI-enabled tools to accelerate research and reporting. Coordinate optimizations with Activation, Investment, and Data & Measurement teams while brainstorming workflow improvements. Package learnings into case studies and best practices for cross-functional teams. This role requires 3+ years of experience in media planning or client service, with a focus on B2B or lead generation. Candidates must be comfortable with syndicated media planning tools and eager to adopt AI. The position is a hybrid role subject to the company's Return to Office policy. Salary range is $110,000—$125,000 CAD.
Required Qualifications
- 3+ years of experience in media planning, digital media or client service, ideally within complex organizational structures
- B2B or lead generation experience
- Experienced with syndicated media planning tools (e.g., MediaOcean Prisma, Comscore, GWI, Nielsen) to build audience-driven plans
- BA or equivalent with emphasis on marketing, advertising, or business
- Must be able to work from the office a set number of days per week in accordance with the company's then-current RTO policy
Desired Qualifications
- Desire to grow as a leader and mentor to colleagues
- Not afraid to defect from the status quo in order to make our clients and company more successful
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