Sr. Manager, Marketing Sports
On-site · Mexico City, Mexico City, Mexico
Job Summary
The Sr. Manager, Marketing Sports will define and lead the sports marketing strategy in Mexico across Linear and DTC, drive go-to-market efforts for key events, ensure integration with ESPN and Disney+ within a unified ecosystem, and oversee 360° campaigns. You will manage investment strategy and budgets to optimize acquisition, engagement, and retention, lead cross-functional alignment with Marketing, Media, BI, Content, Production, and Partnerships, and oversee agencies to deliver high-quality creative and data-driven campaigns that improve ROI in a fast-paced, dynamic environment.
Required Qualifications
- 8+ years of experience in marketing, with a strong focus on sports, entertainment, or media industries
- Degree in Marketing (preferred) or related careers
- Advanced level in English
- Proven track record in leading integrated marketing strategies and 360° campaigns across both Linear and DTC (Direct-to-Consumer)/streaming environments
- Strong knowledge of the sports industry, including different leagues, disciplines, and fan engagement dynamics
- Experience managing large-scale budgets and optimizing media and non-media investments to drive measurable business outcomes
- Demonstrated ability to lead cross-functional teams and influence senior stakeholders
- Experience working with agencies and external partners, with a focus on driving high-quality creative and strategic output
- Solid analytical skills, with experience leveraging data, insights, and performance metrics to inform decision-making and optimize ROI
- Strong communication and presentation skills, able to explain complex findings clearly to internal teams, agencies and clients
- Highly organized, detail-oriented and execution-focused, with the ability to manage multiple projects in parallel
- Flexible and able to work in a dynamic environment
- Resilient and capable of working with short deadlines
- Social media and sports heavy user/consumer
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