Sr Manager, Marketing Operations
RemoteMissouri, United States
Job Summary
Execute ABM programs using Demandbase and manage target account selection, segmentation, and campaign deployment across priority accounts. Own day-to-day optimization of key marketing systems including Salesforce, HubSpot, and Demandbase, ensuring data quality, accurate reporting, and scalable workflow improvements. Collaborate with New Business, Client Growth, and Sales stakeholders to activate campaigns, optimize lead routing, and define KPIs for funnel visibility. Build and maintain dashboards that surface actionable insights on campaign performance and operational efficiency. Support a Colombia-based team member while establishing stronger governance across marketing workflows. Partner closely with cross-functional teams to improve lead handoff, conversion rates, and overall marketing operational discipline.
Required Qualifications
- 8-10+ years of experience in B2B marketing, marketing operations, revenue operations, or a related function
- Hands-on experience with CRM and martech platforms, including Salesforce and marketing automation tools such as HubSpot
- Experience supporting or executing ABM programs using Demandbase or similar platforms
- Strong understanding of lead management, funnel stages, campaign operations, and reporting
- Ability to translate business needs into operational improvements and practical execution plans
- Strong collaboration skills and the ability to work effectively across Marketing, Sales, New Business, Client Growth, and LMA teams
- Experience managing vendors, tools, or platform relationships
Desired Qualifications
- Strategic thinking and sound judgment, with a willingness to be hands-on in execution
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