Sr Manager, Marketing Automation
$158,950–$205,700 year
On-siteChicago, Illinois, United States
Job Summary
Own the strategy, execution, and governance of the company's marketing automation and lifecycle email programs, serving as the subject-matter expert on Salesforce Marketing Cloud Account Engagement (Pardot) and platform owner for Cvent. Plan, build, and optimize email marketing programs while ensuring deliverability, segmentation rigor, and brand consistency across business lines. Oversee event registration workflows and integrate event data with marketing automation nurture streams, maintaining clean handoffs between Pardot, Cvent, Salesforce CRM, and the CDP/analytics stack. Enforce segmentation strategies and personalization rules appropriate for a regulated, multi-audience environment, ensuring all practices meet CAN-SPAM, CASL, and GDPR requirements. Define and report on funnel, engagement, and revenue-influence metrics to executive stakeholders, manage vendor relationships, and build scalable templates for team enablement.
Required Qualifications
- 7+ years of progressive experience in marketing automation and email marketing
- At least 3 years of hands-on Pardot (Salesforce Marketing Cloud Account Engagement) administration
- Direct experience owning or heavily using Cvent for event and webinar management, including integration with a marketing automation platform
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experience
- Candidates must be legally authorized to work in the United States without the need for employer sponsorship now or in the future
Desired Qualifications
- Pardot/Salesforce certification (e.g., Pardot Specialist or Consultant)
- Cvent certification
- Demonstrated experience in financial services, exchanges, fintech, or another regulated industry with complex, multi-audience marketing requirements
- Proven ability to partner cross-functionally with sales, CRM administrators, content strategy, web/analytics, compliance, and legal teams
- Comfort presenting program performance and strategic recommendations to senior leadership, including EVP and C-suite audiences
- Strong expertise in marketing automation, including audience segmentation, lead scoring and grading, persona alignment, lifecycle automation, and campaign optimization
- Proficient in HTML/CSS, email deliverability, and A/B testing
- Experience leveraging AI and integrated marketing technologies to enhance personalization, efficiency, and scalability
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