Sr. Manager, Lifecycle Acquisition
$130,000–$145,000 year
Remote
Job Summary
Set strategic direction for email, SMS, Direct Mail, and emerging owned-channel lifecycle programs while maintaining technical fluency in Klaviyo configuration, segmentation architecture, and blended CAC reporting. Establish operational objectives and execution plans, leading a high-performing team and managing external agency partners to translate channel performance into business-level decisions. Own audience orchestration strategy by partnering with Data Enablement to define customer traits within the Segment source-of-truth pipeline, and develop lead-generation measurement frameworks. Drive measurable acquisition outcomes using first-party data through rigorous A/B and multivariate testing programs, ensuring campaign QA, tracking accuracy, and compliance with regulations like GDPR and CCPA. Fully remote role with a quarterly bonus program, comprehensive benefits, and a culture of continuous testing and optimization.
Required Qualifications
- 7+ years owning email/SMS or lifecycle marketing channels at a DTC or a subscription brand, with a track record of driving new customer acquisition in a high growth company
- Advanced Klaviyo user, capable of working in platform, managing campaign execution, flow-building, segmentation, dynamic content, suppression logic, and deliverability troubleshooting
- Analytical ability to pull, interpret, and act on performance data without analyst support
- Proven ability to design and run A/B and multivariate tests, including holdout construction, test sequencing, and interpretation of statistical significance
- Experience building experimentation programs from scratch, not just managing executed individual tests
- Ability to build and validate audience segments in Klaviyo, from test messaging variations to high-intent vs. cold audiences, and optimize the send strategy based on results
- 3+ years managing a high-performing team (Individual Contributor level), with experience in goal-setting, performance development, hiring, and day-to-day execution management
- Ability to lead through ambiguity and build a culture of accountability and continuous improvement
- Proven ability managing external agency partners, setting priorities, holding a high bar for quality and timeliness, and escalating effectively when needed
- Comfortable regularly interfacing with senior and executive stakeholders on complex, cross-functional topics - ability to translate channel performance into business-level insights and tell a compelling story with data
- Excellent written and verbal communication skills; you can naturally brief teams and stakeholders with clarity and conviction, including writing crisp briefs and recommendations, and you can present with both data and narrative
- Ability to thrive in a high growth company, act with ownership, outcome-oriented, and comfortable with ambiguity
- Hands-on experience with 'testing and learning' with hypotheses, iteration, and changing course based on data
- Strong collaborator, ability to thrive in building alignment across teams, while translating between functional business partners
- Eye for attention to detail, especially around campaign QA, tracking accuracy, and compliance
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