Senior Manager, Growth Marketing
RemoteUnited States
Job Summary
Architect go-to-market strategies and drive net new member growth for Nymbus Labs launch brands across the full acquisition funnel, from building brand awareness to converting prospects. Own the pre-launch and launch customer journey, executing hands-on media campaigns in paid search, social, and programmatic channels while managing budgets and creative trafficking. Apply performance marketing rigor with CAC, ROAS, and LTV analysis, utilizing AI tools for research, creative testing, and optimization. Advise clients at the executive level on channel sequencing and budget allocation, translating business goals into measurable targets. Operate with high autonomy in a remote-first environment, balancing B2C and B2B contexts to deliver scalable growth.
Required Qualifications
- 6+ years of experience in acquisition marketing, demand generation, or performance marketing with direct ownership of full-funnel strategy and significant media budgets
- Full-funnel expertise: built brand awareness for brands launching without equity, created consideration programs that move prospects through the funnel, and driven conversion at scale; know how to sequence all three
- Performance marketing orientation: think in CAC, ROAS, LTV, and conversion rate tradeoffs; build programs to be measured, tested, and optimized from day one
- GTM strategy depth: architected launch plans with competitive positioning, full-funnel audience targeting, channel theory, and measurable net new acquisition outcomes
- Hands-on media fluency: paid search (Google, Bing), paid social (Meta, LinkedIn, TikTok), and programmatic end to end; strategy through execution through optimization
- Strong analytical skills: GA4, Google Tag Manager, Looker/Data Studio, and platform-native analytics; able to govern measurement infrastructure across the full funnel
- AI-native operator who uses AI actively in planning, research, analysis, and reporting as standard practice
- Client-facing credibility: advising at the executive level, managing multiple brands simultaneously, and proactively bringing strategy rather than waiting to be asked
- Equally fluent in B2C and B2B: able to adapt full-funnel strategy, targeting, and channel approach across consumer and commercial audiences
- Highly autonomous: sets direction, identifies problems, and drives solutions without waiting for instruction
- Must be able to travel a few times a year
- Candidates located in the Eastern or Central time zones are preferred
Desired Qualifications
- Financial services or fintech experience is a plus
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