Sr. Manager, Divisional Marketing

Lead marketing strategy and performance for the Statewide Remodeling division, overseeing demand generation channels except Face-to-Face Marketing; partner with corporate and divisional leaders, Sales, Call Center, and F2F Marketing to drive lead generation, customer acquisition, and revenue growth. Manage omnichannel marketing, budget and KPIs, and campaign execution across Affiliates, Branded Digital Partner (BDP), and Media & Performance channels. Collaborate with Home Base & local marketing teams, Call Center leadership, and Director of Sales to achieve NSLI and net sales targets. Establish promotional calendar, oversee creative for brand consistency, maintain monthly budget/forecast, review invoices, conduct market research, and translate data into actionable opportunities. Requires a Bachelor's degree in Marketing (Master's a plus) and 6+ years in direct-to-consumer marketing; remodel/home improvement experience preferred; strong analytics, leadership, and cross-team collaboration skills; familiarity with analytics tools like Power BI.