Sr. Manager, Digital Marketing
$171,400–$257,000 year
HybridPalo Alto, California, United States
Job Summary
Lead paid media strategy and lifecycle marketing initiatives to drive MQLs, pipeline dollars, and units across diverse channels. Manage and optimize the paid media budget for maximum ROI while overseeing planning, tracking, and continuous optimization of campaigns. Direct a team of paid media experts through mentorship, skill development, and hands-on support for execution and troubleshooting. Partner with product, campaigns, and content teams to activate offers, ensure brand consistency, and implement cross-functional strategies. Leverage deep Salesforce and Tableau expertise to interpret data, prioritize key performance metrics, and provide regular insights to senior stakeholders.
Required Qualifications
- 10+ years of experience in digital marketing, with a focus on paid media
- Proven experience leading and managing a paid media team
- Self-sufficient and highly analytical with the ability to interpret data and make informed decisions
- Creative and innovative mindset, with a passion for staying ahead of industry trends
- Strong leadership and team management skills
- Excellent communication and collaboration abilities
- Demonstrated ability to proactively communicate and engage with various stakeholders
- Proficiency with digital marketing tools and platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads, programmatic platforms, content syndication programs, and analytics tools)
- Extensive expertise in Salesforce and Tableau for reporting and analysis
Desired Qualifications
- Bonus points for Adobe Analytics experience
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