Sr. Manager Digital Marketing - Paid Media

Own the strategy, execution, and optimization of Samsung Appliance's full paid media portfolio, driving brand awareness, consideration, and direct-to-consumer revenue across Samsung.com. Lead a comprehensive, full-funnel paid media approach spanning upper, mid, and lower-funnel channels, including Paid Search, Programmatic Display, CTV/OTT, Paid Social, Retail Media, Affiliate, and Content. Serve as a strategic leader bridging Ecommerce and Brand Marketing with direct ownership of channel investment decisions, agency relationships, and measurable business outcomes. Develop and own the full-funnel paid media strategy across all channels, aligning investment decisions to business objectives, audience priorities, and seasonal go-to-market plans. Lead annual and quarterly channel planning, budget allocation, and forecasting across Paid Search, Programmatic, CTV/OTT, Paid Social, Retail Media, Affiliate, and Emerging channels. Serve as the internal subject matter expert on paid media trends, platform innovations, and competitive landscape, presenting actionable recommendations to senior leadership. Partner with Brand, Ecommerce, Creative, and Product teams to ensure paid media strategies are fully integrated into broader marketing initiatives. Drive a test-and-learn culture across all channels, establishing clear measurement frameworks and communicating results to cross-functional and executive stakeholders. Manage significant media budgets with accountability for channel-level ROAS, CPA, CPM, and revenue targets. Partner with engineering and data teams to maintain and optimize product feeds, tagging infrastructure, and measurement architecture. Manage and optimize landing page performance in collaboration with Digital Product, UX, and Creative teams. Define KPIs and reporting frameworks across all paid channels, ensuring consistent, accurate performance visibility. Analyze cross-channel data to identify trends, surface insights, and recommend optimizations. Develop and deliver regular performance recaps, forecasts, and GTM readouts for cross-functional and executive audiences. Drive attribution modeling and incrementality testing to inform investment decisions.