Sr. Manager, Digital Marketing
HybridCary, North Carolina, United States
Job Summary
Lead the shaping and implementation of customer engagement plans leveraging analytics, automation, and customer signals to meaningfully engage HCPs across Hospital–Critical Care and Neonatology. Guide cross-functional teams in creating impactful digital experiences built on flexible content architectures and channel-specific creative tailored to clinician learning preferences. Drive execution of priority digital campaigns across websites, email, programmatic media, paid search, social platforms, and third-party HCP portals while monitoring emerging trends to strengthen engagement strategies. Partner across the organization to evolve systems and workflows that accelerate adoption of modern omnichannel capabilities, integrating digital strategy into daily marketing operations through precision engagement plans grounded in predictive insights. Coordinate internal stakeholders and agency partners to ensure high-quality delivery on time and on budget, while leading the deployment and scaling of next-generation marketing platforms within the MAP/CRM infrastructure.
Required Qualifications
- Minimum 4-7 years of experience in pharmaceutical digital marketing
- hands-on expertise in SFMC
- hands-on expertise in Adobe Experience Manager
- strong working familiarity with SEO
- strong working familiarity with SEM best practices
- Demonstrated leadership success in leading, influencing, or transforming digital marketing capabilities or functions
- experience implementing AI/automation programs
- experience implementing digital experimentation frameworks
- experience implementing scalable modular content ecosystems
- Experience contributing to customer experience and digital transformation initiatives
- Ability to operate in a fast-paced, dynamic environment
- managing multiple priorities
- managing cross-functional partners
- managing aggressive deadlines
- maintaining exceptional attention to detail
- Experience developing, leading, and executing strategic digital campaigns across both personal and non-personal promotion
- strong understanding of MLR review processes
- strong understanding of compliance requirements
- strong understanding of digital performance dashboards
- strong understanding of attribution methodologies
- strong understanding of marketing analytics
- Strong project management skills
- analytical thinking skills
- budget stewardship skills
- Demonstrated initiative
- creativity
- strategic relationship-building
- natural orientation toward emerging digital trends
- natural orientation toward rapid capability adoption
- natural orientation toward continuous improvement
- Bachelor's degree from an accredited four-year institution
Desired Qualifications
- MBA or similar advanced degree
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