Sr. Manager, Creator Partnerships - YouTube (PH)
$126,800–$170,000 year
On-siteGlendale, California, United States
Job Summary
Lead creator strategy for a portfolio of high-priority partnerships, translating business, brand, and audience objectives into integrated creator programs that drive engagement and measurable marketing impact. Steward significant portions of Disney's large-scale creator investments, aligning leadership, legal, business affairs, finance, and cross-functional stakeholders around deal strategy and investment outcomes. Manage the full lifecycle of critical creator partnerships from strategic brief development and talent evaluation through execution, content review, performance tracking, optimization, and post-campaign value assessment. Own senior-level relationships with third-party creator partners, agencies, and production partners to build long-term, mutually beneficial alliances. Architect channel, content, and activation strategies that generate incremental value across creator appearances, integrations, and disruptive activations. Drive cross-functional workstreams across marketing, communications, legal, operations, and production teams to ensure strategic alignment and operational excellence. Identify and advance new creator talent opportunities through rigorous brand-fit and risk assessments. Set performance expectations and optimization plans to maximize return on investment while monitoring creator, platform, and audience trends. This project hire role reports to the VP, Digital Marketing, within the enterprise creator and YouTube marketing team.
Required Qualifications
- 7+ years of progressive experience in influencer/creator marketing, talent partnerships, digital marketing, content strategy, platform partnerships or related fields
- Bachelor's degree in Marketing, Communications, Public Relations, Business or related field
- Proven ability to develop creator strategies, manage high-profile creator or talent relationships and execute integrated, social-first digital content programs at scale
- Demonstrated experience managing complex, high-value creator, talent or content partnership agreements, including scope, deliverables, usage, performance expectations and stakeholder alignment
- Strong commercial acumen with experience stewarding budgets, managing partnership value, evaluating performance and driving optimizations that improve return on investment
- Deep understanding of social and digital platforms, creator ecosystems, YouTube, evolving content formats, audience behaviors and platform-specific engagement strategies
- Exceptional organizational skills with a demonstrated ability to lead multiple complex, fast-paced workstreams simultaneously under tight deadlines and with significant stakeholder visibility
- Outstanding written, verbal and presentation skills, with the ability to craft compelling narratives, influence cross-functional partners and communicate effectively with internal and external stakeholders
- Excellent judgment when assessing brand alignment, creator suitability, business opportunity, reputational considerations and partnership risks
- A proactive, solutions-oriented leader who brings creative thinking, strong accountability and the confidence to champion strategic recommendations in a highly matrixed environment
- Willingness and ability to work a flexible schedule as needed
Desired Qualifications
- An appreciation for the Disney brand and an understanding of its diverse global businesses, franchises, operating segments and consumer ecosystem
- Experience working within highly matrixed organizations and managing complex, multi-stakeholder approval processes across brand, legal, finance, operations and executive teams
- Deep understanding of the YouTube creator landscape, including long-form storytelling, creator monetization, platform-specific features, audience development and viewer engagement trends
- Familiarity with talent contracting, rights and usage negotiations, FTC guidelines, brand safety, content compliance and risk review workflows
- Experience using analytics, performance reporting and marketplace insights to shape creator strategy, optimize investments and inform future partnership recommendations
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