Sr Manager, Category Strategy
$139,200–$191,400 year
HybridCamden, New Jersey, United States
Job Summary
Lead strategic initiatives for the portfolio across all channels, focusing on distribution, shelving, and gold standard aisle flow. Generate category and shopper insights-based selling materials, including product prioritization, planogram recommendations, and new item sell-in strategies. Communicate distribution and shelving principles aligned with merchandising and pricing priorities to support the Annual Operating Plan. Partner cross-functionally with Marketing, Consumer & Shopper Insights, and Sales teams to develop joint business plans and drive key sales strategies. Provide senior-level briefings on category trends and guide field-based team members in executing customer-facing strategies. Engage with priority customers to gain insights and present strategic vision for new item placement. This hybrid role (3 days in office) supports the Senior Manager, Category & Shopper Strategy position at Campbell's, a leader in the food industry.
Required Qualifications
- Bachelor's Degree
- 8+ years CPG experience
- Category Management
- Analytics & Reporting
- Customer Sales / Customer Management
- Shopper Insights
- Category Strategy
- Experience leveraging Syndicated Data (IRI, Nielsen, Numerator, etc.)
- Space Management Software (JDA, Apollo, etc)
- Communication
- Storytelling & Presentation Skills
- Strong Data & Analytics
- Process management
- Advanced knowledge of Microsoft Excel and Powerpoint
- Hybrid - 3 days in office
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