Sr. Manager, Brand Marketing, E&E (Match)
$120,000–$120,000 year
On-siteLos Angeles, California, United States
Job Summary
Drive Match's brand strategy, positioning, and annual narrative across campaigns, launches, and key member touchpoints. Define the consumer truth for adults 45+ and write insight-driven briefs that align teams around the audience, problem, and story. Serve as day-to-day brand steward ensuring clarity and consistency across channels while partnering with product, creative, insights, PR, and social to shape strategy and steward execution. Lead integrated marketing programs and product launches, translating brand strategy into feature messaging rooted in member value. Manage business performance, KPIs, and brand health alongside campaign execution, using analytical rigor to refine investment and drive long-term growth.
Required Qualifications
- 6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing
- experience leading IATs and large scale campaigns from strategy through execution
- Strong cross-functional leadership skills and experience partnering across product, creative, insights, media, PR, and growth
- A balance of strategic thinking, creative storytelling, and analytical rigor
- Experience translating consumer insight into strong briefs, differentiated brand strategy, and integrated marketing plans
- Strong understanding of how brand and performance work together to drive both immediate impact and long-term growth
- Strong organizational skills
- comfort managing multiple workstreams
- the ability to operate with ownership in a dynamic environment
Desired Qualifications
- ideally within consumer apps, digital platforms, or high-growth consumer brands
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