Sr Manager, Brand Integrity - Squishmallows
HybridLondon, England, United Kingdom
Job Summary
Lead creative direction and brand integrity for assigned licensees by translating trend insights into differentiated strategies and reviewing product designs, packaging, and marketing collateral for alignment. Act as the primary creative contact to provide clear feedback, curate mock-ups, and manage pre-production samples while meeting tight deadlines. Mentor direct reports, delegate effectively across projects, and foster a collaborative environment that upholds high creative standards. Collaborate cross-functionally with retail, marketing, and global events teams to ensure on-time asset delivery and maximize category presence.
Required Qualifications
- Bachelor's degree in marketing, design, business, brand management or another related field
- 7+ years of experience in brand, marketing, licensing (or another related field) in a consumer goods industry, ideally in a design-focused or creative strategy role
- 3+ years of experience in a leadership role
- Adobe Creative Suite Expertise is a must (Adobe Illustrator, Photoshop)
- Experience collaborating cross-functionally and leading creative conversations with external partners or licensees
- Strong knowledge of branding principles
- Skilled in managing multiple projects and priorities in a fast-paced environment
- Proven experience managing or mentoring junior team members, with the ability to delegate effectively, provide feedback, and support team development
- Strong mass and specialty market design awareness; ability to interpret trends across multiple age groups and categories
- Strong understanding of manufacturing constraints and product development cycles
- Experience designing across multiple age groups and product categories
- Excellent organizational, time management, and communication skills (both written and verbal)
- High attention to detail, adaptability, and ability to work independently or in a team setting
- Proactive, collaborative, and solutions-oriented
- Strong presentation skills, comfortable presenting creative direction and brand decisions to internal stakeholders and external partners
- Embodies the company values: humility, passion, and a collaboration
Desired Qualifications
- Bachelor's degree in marketing, design, business, brand management or another related field is a plus
- Prior experience in the toy industry a plus
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