Sr. Lifecycle Marketing Manager
$149,000–$171,000 year
HybridBoston, Massachusetts, United States
Job Summary
Design and launch onboarding journeys to educate newly appointed agents, driving their first portal visit, quote, and purchase. Build trust and celebrate milestones to foster loyalty while leveraging incentives to prevent churn and re-activate lapsed agents. Deploy automated programs and blast campaigns across email, SMS, and direct mail, then run experiments and analyze engagement metrics using Bloomreach and Tableau to measure impact. This high-impact role sits at the intersection of marketing, product, data, and engineering for ERGO NEXT, a full-stack small business insurance provider helping entrepreneurs thrive since 2016.
Required Qualifications
- 7+ yrs of lifecycle marketing experience including lead conversion, retention, and winback
- 3+ yrs of hands-on execution and deployment experience with a marketing platform (Iterable, Braze, Bloomreach, SFMC, etc)
- Veteran of designing and running experiments
- Strong analytical skills to measure impact, lift, and attribution
- Has worked in dynamic and fast-paced environments while wearing multiple hats
- Highly organized with excellent project management skills, adept at seamlessly managing multiple projects
- Super driven and self-motivated
- Extreme ownership
- Proactive and independent thinker (ideas)
- Strong communication skills
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