Sr. GTM Marketing

Senior GTM Marketing Manager at SpruceID, focused on turning strategy into assets, campaigns, customer intelligence, and AI-enabled marketing systems that accelerate complex public-sector sales conversations. Responsibilities span positioning, content, web copy, sales collateral, account-specific narratives, campaigns, events, technical writing, video and explainer content, and marketing operations. Collaboration with Head of Marketing, sales, delivery, and executive leadership is core, with work across GTM strategy, customer intelligence, and enablement to create repeatable workflows and impactful marketing outcomes. The role emphasizes building credibility, sharpening the story, producing reusable assets, supporting events that generate real meetings, and driving understanding of where opportunities lie for regulatory and policy-conscious government buyers. Ideal candidates thrive in ambiguous, cross-functional environments, possess strong AI tooling fluency (Figma, Claude Code), and have shipped end-to-end GTM across multiple formats for complex technical markets.