Sr. Growth Marketing Specialist
RemoteCanada
Job Summary
Own a product category end-to-end, managing acquisition performance, unit economics, and daily execution across Meta, Google, YouTube, and emerging channels. Build, launch, and optimize campaigns while diagnosing the mechanisms behind metric movements to drive informed decisions. Run a forward-looking testing roadmap for creative, audience, and landing page optimizations, partnering with creative strategists to brief and ship assets. Identify funnel friction and collaborate with product and engineering to ship conversion improvements. Progress from leading readouts to owning quarterly channel planning and budget cases through coaching. This hands-on role supports Felix's goal of accelerating growth and building an iconic Canadian brand in on-demand healthcare treatment.
Required Qualifications
- 4+ years in growth or performance marketing
- Direct, hands-on experience managing meaningful budgets in Meta Ads, Google Ad, YouTube, Mobile App Advertising and/or Direct Mail
- Experience briefing and iterating on performance creative across static, video, and UGC
- Working knowledge of A/B testing methodology and CRO fundamentals
- Strong analytical skills in Excel/Google Sheets plus a BI or product analytics tool (Looker, Mixpanel, Amplitude, or similar)
- A solid grasp of how measurement works: UTM discipline, conversion tracking, server-side events, and attribution basics
- A DTC, e-commerce, or subscription background
- Experience in healthcare, wellness, or another highly regulated industry
- Hands-on experience with SQL or data visualization tools
- Exposure to affiliate, partner, or influencer-driven acquisition
- Experience running geo-based or holdout incrementality tests
- Experience contributing to a quarterly channel or budget plan
- Must be able to lift 50 lbs
Desired Qualifications
- A DTC, e-commerce, or subscription background is highly preferred
- Experience in healthcare, wellness, or another highly regulated industry
- Hands-on experience with SQL or data visualization tools
- Exposure to affiliate, partner, or influencer-driven acquisition
- Experience running geo-based or holdout incrementality tests
- Experience contributing to a quarterly channel or budget plan
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.