Sr. Global Marketing Manager - Enteric & HAI
On-siteConcord, North Carolina, United States
Job Summary
Define and execute the global marketing strategy for the Enteric and Healthcare-Associated Infection portfolio, translating customer insights into actionable plans and annual marketing programs. Own portfolio planning, launch readiness, and downstream commercialization support while developing differentiated value propositions and sales enablement materials. Partner with regional teams, Medical Affairs, and Product Management to align global strategy with local market needs and accelerate adoption across priority geographies. Monitor competitive activity and market trends to inform positioning decisions and measure performance against key indicators. Travel globally at least 20% of the time to regions and customer sites.
Required Qualifications
- Bachelor's degree in Life Sciences, Clinical Sciences, Marketing, or Business
- 5+ years of experience in global or regional strategic marketing, product marketing, or product management within IVD, diagnostics, medical devices, or life sciences
- demonstrated success in commercialization, portfolio strategy, and brand leadership
- Solid understanding of regulated healthcare environments, including promotional vs. non‐promotional boundaries, medical review processes, and compliance standards
- Demonstrated ability to translate clinical evidence, guidelines, and scientific data into customer‐focused marketing strategies that drive adoption and trust
- Experience working across global or multi‐regional markets, incorporating local clinical practices, regulatory considerations, and customer needs
- Flexibility to travel globally to regions and customer sites at least 20% of the time
Desired Qualifications
- Advanced degree (Master's, PhD, PharmD, MD) or MBA
- Experience in infectious disease, microbiology, or diagnostics marketing
- demonstrated ability to engage credibly with customers, laboratorians, scientific stakeholders, and cross-functional partners
- Proven experience working cross-functionally to develop accurate, compliant, and impactful commercial materials, including customer messaging, campaign content, sales tools, and portfolio support materials
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