Sr. Field Marketing Manager
On-siteLos Angeles, California, United States or Phoenix, Arizona, United States
Job Summary
Develop and execute integrated field and regional marketing strategies for the West Region, driving brand awareness and pipeline growth. Design executive engagement programs and high-touch events to deepen relationships with strategic customers, while leading demand generation and account-based marketing initiatives. Partner with sales, product, and GTM teams to align messaging and campaign strategy, and build partnerships for co-marketing efforts. Manage the regional marketing budget, analyze campaign performance and KPIs to optimize ROI, and ensure consistent communication with the sales team. Oversee flawless execution of regional events and partner activations, and serve as a brand ambassador at industry conferences. Requires 40% travel.
Required Qualifications
- Proven experience developing and executing integrated, ROI-focused marketing and pipeline generation programs
- Strong knowledge of account-based marketing (ABM) strategies and execution
- Demonstrated expertise in both project management and event execution
- Familiarity with marketing automation and CRM platforms, ideally including Marketo, Salesforce, and Demand base
- Highly analytical, with a passion for using data to drive decisions and optimize performance
- Excellent written and verbal communication skills
- Strong organizational skills, attention to detail, and the ability to manage time effectively across competing priorities
- Willingness to travel up to 40% as needed to support business and client needs
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