Sr. Event Manager
$24,000–$24,000 year
HybridUtah, United States
Job Summary
Own event marketing strategy that drives qualified pipeline, accelerates sales opportunities, and supports revenue growth across target markets. Lead end-to-end event programs from strategic planning through execution while ensuring every investment is aligned to measurable business outcomes. Partner closely with Sales leadership to develop event territory coverage strategies that engage target accounts and support regional pipeline goals. Manage event budgets, vendor relationships, procurement, and logistics while maximizing return on investment. Measure and optimize event performance using pipeline influence, opportunity creation, and revenue impact to guide future investment decisions. Leverage AI tools and modern marketing technology to improve planning efficiency and operational effectiveness.
Required Qualifications
- 5+ years of experience in B2B marketing with significant experience in field marketing, demand generation, revenue marketing, or strategic event marketing
- Experience owning pipeline generation and revenue performance goals
- Demonstrated success generating measurable pipeline and revenue through field marketing or event marketing programs
- Experience partnering closely with Sales leadership on territory planning, pipeline strategy, and go-to-market execution
- Strong understanding of demand generation, campaign strategy, lead management, marketing attribution, and pipeline reporting
- Experience using Salesforce and Power BI to measure marketing performance, analyze pipeline contribution, and communicate business impact
- Experience with modern marketing technologies including marketing automation platforms, event platforms, CRM systems, lead capture technologies, and AI productivity tools (such as ChatGPT and Claude Code) to improve execution and decision-making
- Proven ability to manage multiple high-impact marketing initiatives simultaneously while balancing strategic priorities and executional excellence
- Strong analytical, communication, project management, and cross-functional collaboration skills
- Comfortable making data-driven decisions in a fast-paced, high-growth environment
- Willingness to travel as needed to support events
- Must pass both a background and credit check
Desired Qualifications
- Experience with multi-touch attribution and marketing performance measurement
- Experience working in SaaS or other high-growth B2B technology organizations
- Experience using marketing automation platforms such as Marketo, HubSpot, or similar solutions
- Experience with event technology platforms and event operations tools such as Goldcast, Salesforce, lead capture/scanning technologies (e.g., Mobly or similar), and related event management platforms
- Experience building forecasting models and reporting frameworks that influence marketing investment decisions
- Experience supporting enterprise or mid-market sales organizations with integrated go-to-market initiatives
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