Sr. E-Commerce Manager
$125,000–$156,000 year
RemoteUnited States
Job Summary
Oversee day-to-day operations of the Nordic Naturals direct-to-consumer Shopify storefront, managing the digital product catalog, promotional calendars, and collection structures while optimizing on-site search, filtering, and navigation. Partner with internal teams and external agencies to build, update, and optimize consumer landing pages, homepages, and product description pages. Administer website tags and marketing pixels via Google Tag Manager, configure custom event tracking in Google Analytics 4, and interpret weekly dashboards tracking traffic, conversion rates, average order value, customer acquisition cost, and lifetime value. Formulate and execute data-backed A/B testing roadmaps to drive conversion rate optimization, utilizing behavioral insights to identify funnel bottlenecks. Research and integrate third-party Shopify apps to scale growth through loyalty programs, reviews, and subscription models. Coordinate storefront updates with active paid advertising campaigns and inventory cycles.
Required Qualifications
- Bachelor's degree in business Analytics, Information Technology, or a related field
- 3+ years of hands-on experience managing and scaling high-volume Shopify or Shopify Plus B2C/D2C environments
- Proficiency over GA4 reporting and configuration, coupled with an advanced understanding of custom tracking setups using Google Tag Manager
- Documented portfolio demonstrating success in running A/B tests that resulted in statistically significant increases in consumer conversion rates or cart values
- Proven ability to manage technical workflows, work together in sprints, and collaborate effectively inside an internal, multi-disciplinary team environment
- Knowledgeable in fundamental web languages (HTML, CSS, basic JavaScript/Liquid syntax)
- Intellectual curiosity and rigorous analytical experience, ability to use data to build a business case & e-commerce marketing plan
- Experience developing marketing strategy in a subscription business
- Experience with Google Ads, and Social Media marketing platforms
- Experience with: Klaviyo, Shopify, etc
Desired Qualifications
- Positive - Ability to view all situations with a positive attitude
- Accountable – takes ownership of responsibilities, acknowledges and learns from mistakes
- Innovative - Ability to look beyond the standard solutions and 'think outside the box'
- Independent – Must be self-motivated and able to manage obligations without direct supervision
- Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea
- Communication (oral and written) - Ability to communicate effectively with others using spoken and written word clearly and concisely
- Customer Oriented - Ability to take care of the customers' needs while following company procedures
- Conceptual Thinking - Ability to think in terms of abstract ideas
- Initiative - Ability to make decisions or take actions to solve a problem or reach a goal
- Project management - Ability to organize and direct a project to completion
- Enthusiastic - Ability to bring energy to the performance of a task
- Self-Motivated - Ability to be internally inspired to perform a task to the best of one's ability using his or her own drive or initiative
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